Marketing’s good crisis
The pandemic highlighted the key role marketing departments play for their businesses. And that’s reflected in the numbers….
Virus tech is real and terrifying
This pandemic was a mistake. The next might not be. The English have a neat take on Hanlon’s…
Rubrics for culture change can help leaders win buy-in
Developing a rubric for culture change can help leaders win buy-in, as an example from the US Navy…
Quick off the mark
Epidemiologist Dr. Jonathan Quick called the coronavirus crisis before many were conscious of it. How is he feeling…
Consumer behavior has been changed permanently by the pandemic. How can marketers adapt?
It’s time to experiment. Our economies may be reopening, but we can be confident that consumer behaviour won’t…
The world is less flat
Covid-19 has checked globalization. It’s time for a new deal between business and people. The world, author Thomas…
We can prevent the next storm, says infectious diseases expert
The world failed to learn from 30 years of novel diseases. We must be better prepared for the…
The virus will accelerate progress
Covid-19 has broken the mold of the way we live our lives. You might think we’d gone backwards….
Cerner chief executive Brent Shafer is hardwired for healthcare
Necessity is the mother of adoption. When the coronavirus pandemic hit the world like a hammer blow, Cerner…
How to quantify the unquantifiable
Purpose can be measured after all, as the IFC is showing. Purpose has long been considered an intangible….
Marketing for the next normal
Covid-19 has underlined that many marketers’ favorite tools are obsolete. It’s time for marketing with real meaning. What…
Inside the crisis marketplace
Some consumer shifts may endure, says Phil Young. First a health warning: it’s hard to analyze the current…
