A new relationship
Transforming your business’s customer relationships starts with understanding their experiences. In theory, digital technologies make it possible for…
The seven deadly sins
Human factors lead good theory to fail in practice. Three-quarters of the time, professionals fail in their transformation…
The new triptych of human strategy
Humanity is sacred, data is free. We often think of strategy as a deeply analytical exercise – a…
Work back from the future
A ‘reverse income statement’ is an uncertainty antidote. There is a great fallacy in business planning, one that…
Amid uncertainty, have options
There is a toolkit for VUCA. Every decision made by executives is intended to create a positive result….
Rebalancing interests
The pandemic revealed the limits of red-in-tooth-and-claw capitalism. The pandemic has taught us many lessons. One of the…
Small government: in theory and in practice
Do we have a date with destiny? The American anti-tax activist Grover Norquist once said: “I don’t want…
The world is less flat
Covid-19 has checked globalization. It’s time for a new deal between business and people. The world, author Thomas…
Everything you assumed was wrong
Rita Gunther McGrath corrects some incorrect assumptions. When the ratio of assumption to knowledge is high, spending a…
Rewrite the rules of ideas
Accounting for innovation requires a dedicated set of metrics I recently had a familiar conversation – again – with…
Dynamic markets call for more dynamic metrics
The old ways of measuring advantage should be put to rest, says Rita McGrath. Stock markets are key…
Think competitive arenas, not industries
Don’t base your business strategy on old assumptions, says Rita Gunther McGrath. The period after World War II…
